French Connection from sketch to store

I worked on this job for FCUK with Rankin, who created and shot the entire campaign. I hand illustrated using inks over the photos and then the team at Jelly London animated the film.

The campaign was very arresting as it featured a fair amount of naked flesh which certainly got those tongues wagging. The idea was to allow the customer to imagine the thought process from the initial fashion sketch through to the end designed product.