A few little words on live illustrating from me this month. I’ve been kept busy engraving on to perfume bottles and painting onto packaging in Selfridges over Coronation weekend, for perfumers Van Cleef & Arpels. If you are still unclear on the positives and benefits of this live illustration, please read on:
Fashion events and luxury fashion retail stores are all about creating an immersive and unforgettable experience for customers. From the clothes on the racks to the decor on the walls, every detail is carefully chosen to convey a message of luxury, style, and exclusivity. One way to take this experience to the next level is by incorporating a live illustrator, like me, into the mix!
Live illustrators are artists who create custom illustrations in real-time, often using traditional mediums like pen and ink or watercolor (though I also offer glass and leather painting, and now engraving). We are becoming increasingly popular in the world of fashion, and for good reason. Here are just a few of the ways a live illustrator can enhance your event…
Personalization: A live illustrator can create custom illustrations of customers or their purchases, adding a personalized touch that will make the experience all the more memorable. This can be a great way to encourage customers to make a purchase, as they’ll have a one-of-a-kind keepsake to take home with them.
Entertainment: Fashion events and luxury retail stores are often crowded and bustling with activity, and a live illustrator can provide a fun and engaging distraction for customers who may be waiting in line or taking a break from shopping. Watching an artist at work can be mesmerizing, and customers will appreciate the opportunity to take a break from the chaos and enjoy some live art.
Branding: Live illustrations can be tailored to fit the aesthetic of a particular brand, incorporating logos, slogans, and other brand elements into the artwork. This can help to reinforce brand messaging and create a cohesive, immersive experience for customers.
Social media: Live illustrations are highly shareable on social media, which can help to spread the word about a fashion event or retail store. Customers who receive a custom illustration are likely to post it on their own social media accounts, tagging the brand and helping to promote the event or store to their followers.
Incorporating a live illustrator into a fashion event or luxury retail store may seem like a small detail, but it can have a big impact on the overall experience for customers. It’s a unique and unexpected touch that will set the event or store apart from the competition, and create a lasting impression in the minds of customers.